According to the analytical company Canalys, After a long decline for a year and a half in a row, the smartwatch and fitness tracker market is finally there showed a slight increase. In the second quarter of 2024, the supply of wearable devices increased – and at the same time, the leaders in shipments in various product categories were determined.
Market leader in flagship smart hours became Apple with a market share of 49%. Samsung is in second place with 15%, and Garmin closes the top 3 (11% of global shipments). Fourth HUAWEI (7% of the market) took the place, and the fifth is Google (4%).
In the segment of fitness bracelets, Xiaomi turned out to be the absolute leader, which accounted for 40% of all shipments during the reporting period. It is followed by HUAWEI (23%), Google (10%), Samsung (6%) and Honor (2%).
In a separate category, analysts put affordable smartwatches with basic functionality. Here, the list is topped by HUAWEI and Xiaomi with figures of 15% and 13%, respectively. They are followed by Noise and Fire Boltt (11% each), as well as the Indian brand boAt (5%).
In the overall standings for the second quarter, Apple is leading (7.7 million shipped devices, -5% compared to the same period last year). Second place is occupied by HUAWEI (6 million gadgets, an increase of 40%). The third place is occupied by Xiaomi (5.9 million, +23%), followed by Samsung (2.8 million, +23%) and Noise (2.4 million, -32%).
