In 2020, Russian entrepreneurs Ivan Shpigotsky and Artur Sharafutdinov came up with an endless photo constructor made of cubes. Five months later, the first batch of Mozabrick was ready, with the help of which you can create any photo “pixel by pixel” and easily reassemble it into another. A year later, the constructor appeared on store shelves in several countries, and now it is sold almost all over the world. Let’s figure out what the secret of its popularity is.
Mozabrick is an endless photo constructor, or a mosaic based on cubes, like in LEGO. Its uniqueness is that the user buys one set but can reassemble it from any photos or pictures. It’s like coloring by numbers, only instead of paint, there are cubes, and “infinity” was implemented with the help of a special web application.
Assembly process
The algorithm converts any image into a pixel art image and in a few seconds compiles instructions for assembling it from cubes. It takes about 12 hours to make the smallest construction set – perfect to keep your child busy assembling their favorite anime character or give yourself a few quiet evenings.
For this reason, Mozabrick is sold almost all over the world
But first, you need to figure out why the public fell in love with the endless photo constructor. Before Mozabrick, there were pixel-by-pixel LEGO constructors with user shots on the market. But they were made to order, and buyers had to wait for several days to receive the set.
Another disadvantage is that the constructor is similar to a regular mosaic: you could assemble only one image, and to assemble another, you had to pay and wait for an individual set in a new box to arrive at the pick-up point.
Entrepreneurs “shook up” this market with an ingenious and simple idea at the same time. The guys came up with a program that “pixelates” the photo and suggests where and what color to place in order to reproduce the picture using several shades of gray. Next, they had to calculate the number of cubes and colors needed to realize “infinity”.
If there is a 51×51 cm field to be solved, then 4096 cubes are needed to cover each cell. You can’t create a picture from one color, so you need to divide 4096 cubes into different colors and flavor them with spare parts just in case. As a result, the number of bricks increased to 5800 and we got Mozabrick S – an endless photo constructor for life at a price lower than a LEGO mosaic for one time.
This is the secret of the startup’s success not only in Russia, but also in the world – a year later, containers with Mozabrick boxes flew for sale to the USA, Germany, the Netherlands, Italy and many other countries, and the kits themselves took root on Amazon as well as on Wildberries. It took the entrepreneurs 10 million rubles to create the constructor.
Varieties of the constructor
Mozabrick is sold in several sizes: 51×51 cm, 51×76 cm and 76×76 cm.
The assembly time depends on the size and averages from 12 (51 x 51 cm) to 27 (76 x 76 cm) hours. There are also black and white frames for each size and stickers if you want to diversify the canvas with something bright.
In addition to Mozabrick, entrepreneurs have come up with several more unusual construction sets. For example, this is RingString. Here you can also upload your photo, but you need to compose the image not with the help of cubes, but with the help of a thread, leading it from carnation to nail to relaxing music according to voice instructions. But RingString cannot be rebuilt, so choose the image carefully.
There is also FoldBook – this is a sculpture from the book. The principle of creation is the same: you need to upload a picture or write a word/phrase in the generator on the site. It will give instructions for creating – you need to sequentially fold the pages in the specified places.
For fans of other construction sets, QBRIX kits are suitable. They include 3D puzzles, photo constructors, children’s constructors, paintings by numbers and diamond photo mosaics. The principle itself is the same as with Mozabrick: you can choose a photo for assembly after receiving the kit.
Conclusion
Mozabrick originated in Russia but is already familiar to fans of construction kits and puzzles in many countries of the world. The main reason for the success is that the developers have given users the opportunity to easily and quickly create their own painting from any photo, offering endless entertainment for the price of one set.
Therefore, if you do not know what to give your loved ones for the New Year, then Mozabrick products are a great option. You can present both an endless construction set, a picture of threads, a sculpture in the form of a book or QBRIX sets.
